Bloomintots was born when I was pregnant with my second child - I really struggled buying affordable fun clothes that covered and hugged my bump.

I started designing a range of maternity t-shirts that were fun, cheeky, comfy, and well fitted. I quickly branched out into organic baby clothes, and had great fun choosing the soft fabrics with their vibrant patterns. Being a mummy of 3 children I really believe our little ones should feel super comfy in the clothes they wear. Even as an adult, if we wear restricting clothes it can make us feel grumpy- Why would it be any different for our babies?

Jodie x